The trends
Are you curious about where branding trends are headed in 2024? Branding trends constantly evolve alongside fashion, interior design, pop culture, and general consumer taste trends.
This year, we’re seeing a shift towards authentic, no-nonsense branding with a heavy emphasis on creating emotional connections with people. Understanding these trends gives you an advantage in communicating your products and services to the right customers. Along with a memorable first impression, branding is critical to your marketing and brand identity.
Your brand personality, voice, mission, and values should be firmly established. However, the way you express these traits can vary with different designs, colors, fonts, and visuals. That’s where branding trends come in!
We’ve compiled the latest branding trends of 2024 to help you build a unique and successful brand. We’ve also included actionable tips to help you stay ahead of industry standards.
Monochromatic colors
Monochromatic branding remains a popular choice for its minimalist and refined appeal. A monochromatic color palette consists of various shades of the same color, creating a cohesive look and a soothing sense of tranquility. The primary color you choose will set the tone for the rest of your brand’s color palette. Choose a color relevant to your industry that embodies your brand’s personality.
Atmospheric photography
Photos generate an emotional connection by depicting real people, environments, and beautiful objects. In 2024, brands are opting for minimal logos paired with original photography to portray their personality and products.
Think of the grainy effect of a polaroid or the nostalgic look of 35mm film. These styles create an atmosphere that draws people in. Studio photography is being replaced with beautiful candid shots that can be taken from any camera. This accessible form of photography inspires consumers who yearn for simple, creative branding they can relate to.
This trend is ideal for nostalgic brand marketing. A perfect example is Kinn jewelry. Their minimal logo and photography are simple, accessible, and beautiful, just like their products.
This trend works well for brands that want to grow their presence on photo-driven social media platforms and sell products rather than services. Photos help us visualize using the product or attaining a specific lifestyle, making photography an effective branding tool.
“Brush up on colors and their associated emotions to make sure you nail the mood and tone of your brand.”
Simple maximalism
You don’t need to go down a design rabbit hole to create a brand that stands out. A bold font, a striking color palette, and mindful use of negative space are enough.
Choose one design element, like a font or color palette, and make it striking! Try balancing the simplicity of a serif font with a clashing color palette of electric blue, neon green, and yellow. Or, you could use a large, bold display font with a muted pink and blue palette.
In 2024, brands are opting for simple elements that pack a punch to get their message across. This trend arose from the need for simplicity and structure without sacrificing creativity.
It’s a modern look and suits up-and-coming brands that offer unique products or services. It’s also ideal for businesses that want to stand out in a loud and crowded market.
